The Business Of New Zealand Domain Names
In New Zealand there is still a strong reluctance by many small and large businesses to go on the web. For those more established companies having the luxury of return business based on their past efforts have led them to believe that moving with the times and being a part of the internet culture is all they will need as they head into the future. The problem here is that some of their competitors have seen the light and are already enjoying the benefits a good domain name and website can bring. This why New Zealand is often considered the last bastion of the internet explosion, but an exciting place to be if you are a collector of New Zealand domain names.
The New Zealand domainers who have quietly collected their own portfolios of generic and industry names could be considered revolutionaries as they recognize the future, even if the die-hard old kiwis do not. They are aware the internet is here to stay and like most developed countries already online we will need to follow suit as our internal businesses will depend on it. American and Australian domain name investors have been buying up as many premium New Zealand names as possible as they are aware that the.co.nz boom is yet to come. Perhaps they are reminded of the fantastic .com era where a simple generic domain name catapulted simple Americans into instant millionaire status and the internet became the gateway to global business and communication
The recent recession has been a testament to those business owners who have rested on their laurels and not moved with the technological times. How shaky the ground their company must seem as their competitors embrace the internet as a magnificent tool capable of parading their services and products to a hungry, consumer world. As shop owners have closed their doors and re opened them as an internet store or mall. The positive changes they have witnessed are assurance that the change is inevitable and will not be denied. A perfect example is that of the traditional Antique Dealer who has historically relied on passing by traffic to sell his preloved wares, has with the advent of rising costs transferred his boutique business to the internet where he is able to promote and sell to every corner of the world.
New Zealand has gathered many awards for our unique exports and will continue to do so as our online presence in a consumer friendly world has a respected visibility that only we can bring. It was kiwis like the makers of our fabulous wines and the growers of our indigenous kiwifruit that set the bar by securing the premium domain names and building an incredible momentum online that continues to expand every day. It just goes to show that a small country like us can take its place with the big guns through the power of the web.
When will New Zealand’s version of the .com boom come and will we create a new breed of wealthy people who believed in a few words or two. I can see a mad rush on the part of companies wanting to secure the domain name that is most relevant to them. The small business owner such as an accountant will be kicking themselves that accountant.co.nz is in the hands of a confident domainer who knows its worth. These guys can hardly complain as the names have all been available at one time or another. Hats off to the international domain investor who is sitting on a stockpile of New Zealand names waiting for the day when they can cash in on their precious investment. We can all look to the stars for the time and date when the penny will drop but I have to admit there is a kind of growing anticipation that it is coming soon.
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