Branding YOUR NAME Incorporated It was very important to the success of my business for me to be able to brand myself online and have my domain name of choice. I tried to get SandyMoore.com, but another Sandy Moore already had it! I had lost my identity! GASP! If there were 1,150,000 results for Sandy Moore, how was I supposed to measure up? Naturally, I want to be listed on Google’s first page. That is why I am heading in that direction! You have to consider the fact that I have never paid for advertising, yet I am listed on page two!
Find a Domain Name First locate a domain registrar; there are a lot of them online from which to make a selection. GoDaddy or Crazy domains is where you can go to find out if the domain name you want is already registered. Type in your desired domain name to find out if it is available. Now you will be shown a few different ideas in case your first preference is currently taken.
I am not suggesting you use any of those names since they probably are not very good choices for branding your business. If you really desire to have a certain name, you can find the domain owner and ask them to sell it to you. Frequently you will discover that the domain name is put on hold or not used anymore because this is a method for the owner to earn money from selling it to anybody that wants to buy it.
Ultimately, it is generally known that people join people rather than businesses. By employing your own domain.com name to brand yourself, others will become familiar with you, trusting you, and consequently they’ll want to gain more knowledge about you. First via social networking, email marketing, your blog site, and then by the things you have written regarding your business or interests.
Domain Name Choices Here are several additional choices for domain name branding if someone else has taken your name already. Now, suppose your name is John Smith, naturally johnsmith is currently in use since it is a very common name. You might try a different version of your name. For example you can change it to whoisjohnSmith.com, IamJohnSmith.com, Johnsmithonline.com, JohnSmithsWebsite.com, or use your middle initial JohnWSmith.com. Now you realize that there are a lot of possibilities for you when someone else is already using the domain name that you want.
Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a Houston web design and web hosting company. Or if you just need a few changes to an existing site, InfoServe Media also offers website maintenance.
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