When you’re starting a new business, one important issue to consider is the right domain name for your website. If you choose well, your domain name will help brand your site and bring you traffic. If you choose poorly, on the other hand, you can turn off potential customers and make them think poorly of your site.
There are some common mistakes that you should avoid when you select your domain name:
Too Long – A super-long domain name will discourage people from coming to your site. People may not want to type out so many words and they may just go to a different site instead.
Even if the customer does want to come to your site specifically, an overly long domain name can prevent this. If the customer types out the long name but has a typo, they may hit a competitor’s page that is designed to be similar, or they may receive a notice that there is no such website.
Confusing – In some ways, domain names are like vanity license plates. You have a short space for your message and you want to make it count. But if it is so convoluted that you have to puzzle over the meaning, this is not a good choice.
Coming up with a clever or amusing domain name is fine, so long as it is also clear what the domain is about. Don’t use an inside joke, or an obscure reference, as your domain name. Keep it short and understandable.
Dashes – To establish a brand for your business, stay away from domain names that involve dashes unless all of your business is conducted online.
When people talk about businesses via word of mouth, they often won’t verbalize a dash and your potential customer will likely type out the domain wrong if yours uses dashes. Your competitors may set up sites that don’t have dashes, to skim off your potential customers who make the error of leaving them out. If your business is conducted solely online this is less of a problem, because people tend to copy and paste domain names – dashes and all – when browsing.
Access more tips penned by this same writer regarding areas such as lift slings and overhead crane safety.
categories: internet,business,online business,web development,web hosting,domain,ecommerce,marketing,SEO,site promotion,site popularity,advice,SE Tactics,webmasters
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