The process of website design actually commences by choosing the right domain name for your business. There are many views about domain names and on what you should be looking for when choosing a name. From my point of view it comes down to how big your business is and how well known your company name or brand is known in the marketplace.
A good example would be if you were the Coca Cola company, which is a globally known brand and is recognised by nearly everyone on the planet. There would be no point in selecting a domain name such as sodapopDOTCOM or carbonateddrinkDOTCOM Most people know of the company brand and would go looking for you under cocacolaDOTCOM . Using the “keyword in the domain” strategy as part of your website design process would be a completely wasted endeavour.
If you are a small or even medium sized business that predominantly works in a local area (mainly a particular city) or maybe across the nation, you would want to maximize the amount of visitors to your website for the lowest amount of financial outlay. I think that often the most efficient way of doing this is to have a two domain strategy for your company web presence.
Let me explain this by way of an example. Lets say that you are a local tradesmen that constructs concrete retaining walls but your company is called TRJ Constructions. If you have no real marketing or very little marketing then the chances of someone looking up TRJ Constructions unless they know you is nil.
There is one thing you could do such as spending a large amount of time optimising your business website for the key phrase “concrete retaining walls”. You might also make a lot of forum posting and micro blogging on twitter or create your own blog posts. You may go to the trouble of putting yourself in a great many website directories, create blogger blogs and facebook pages etc. but that will take a not inconsiderable amount of time and a definitely effort. As for me time is money, so this will be an expensive exercise because it steals my time that could be used elsewhere if you run the company yourself.
I think that one way is to get 2 separate domain names, one for the customers who already know you and the other for potential customers searching by the type of service you provide using key phrases. The first domain name could be concreteretainingwallsDOTCOM or something that closely approximates that. You might have to take concrete-retaining-walls-areaDOTCOM if there is a shortage of domain names or you will find some very close variation of that name. You would then purchase your company domain name TRJconstructionsDOTCOM as a likely example.
The keyword related name (concreteretainingwallsDOTCOM) will get a far better result in the search engines such as Google. If all you did was placed yourself in 5-10 free local web directories such as hotfrog and in Australia truelocal as well as a Google map with the same address as shown on your website, there is a good chance that you will end up on the front page of the search results.
I know that some of you are wondering what am I going to do with the other domain name (TRJconstructionDOTCOM) that I suggested that you buy earlier. In simple terms we merely redirect the websitesite TRJconstructionsDOTCOM to concreteretainingwallsDOTCOM By taking this approach you can put this domain address on your business cards and assuming that if your site has clearly put your logo or company name at the top of your web site, your customers will easily see that they have arrived at the correct web site for your business.
By employing this basic strategy of employing this 2 domain plan as part of your web site designer’s process, you can easily get lots of free traffic to your company website (assuming that your web site is structured correctly) without the high costs associated with the process and the SEO (search engine optimization) effort that is needed if you are using just your business or company name in the domain name of your website. If your business later becomes a household name , you can always utilise the option of simply transferring the completed website onto your business name domain or you could simply design a brand new web site completely and keep the key phrase related site as it is.
Are your company sales going backwards and you need help call a Perth Website Designer 9350 9392 or visit Web Wizards with lots of great information about Web Designand increase your business today
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